During my tenure of over two years at Noom, I was involved in a diverse array of projects spanning performance marketing, organic social media content, broadcast campaigns, and web asset creation. I was part of a dynamic team renowned for its high-output production of performance marketing materials tailored for various social channels. My contributions included the creation of hundreds of video assets, leveraging my skills to significantly impact our digital presence and audience engagement across platforms.
At Noom, I played a key role in the "YOUnique" broadcast campaign, designed to spotlight the distinct challenges and needs of individuals. This campaign comprised six distinct segments, each focusing on a different person, with commercials produced in both 15-second and 30-second formats. As a motion designer, my responsibility was to develop and implement a visual strategy that presented a diverse array of individuals, weaving together a tapestry of testimonials. This strategy aimed to highlight Noom's dedication to offering personalized support and solutions tailored to the unique journey of each user.